papas.academy, on one page

Infinity eyes, parenthesis smile

The square door-blue container holds a face built from two strokes: the eyes, a continuous lemniscate that reads as attention and connection; the smile, the one mango-colored stroke in the whole identity.

LogomarkAvatar, favicon, seal.

Horizontal — white backgroundHeaders, documents, email signature.

Horizontal — transparentOver photo or brand color.

Vertical — white backgroundElement card: covers, social, sponsor deck.

Vertical — transparentElement card over any background.

WordmarkWhen the badge is already present or space is tight.

Minimum size: badge 24 px, horizontal lockup 140 px wide. Minimum clear space around it: the thickness of the container itself. Always deliver externally as PNG.

The blinking accent

The accent on «papás» blinks on and off — papás/papas, fathers/parents-of-any-gender — the diacritic that gives the Spanish word «papás» (fathers) its double reading with «papas» (parents, plural). That typographic gesture IS the project's positioning, turned into a 4-second animation. It's also the direction that travels best to TikTok/YouTube and to younger audiences.

Animated GIF, to copy or download

Same gesture, same rhythm (4.5 s, hard cut — no fade, the accent snaps on and off) in eight combinations. Right-click → "copy image" to paste straight into a document or chat, or use the link to download the file.

Color · dark text · white backgroundDownload

Color · dark text · transparentDownload

Color · white text · black backgroundDownload

Color · white text · transparentDownload

Dark monochrome · white backgroundDownload

Dark monochrome · transparentDownload

White monochrome · black backgroundDownload

White monochrome · transparentDownload

A universal mark, a motto that translates

«papas.academy» is not translated — it's multilingual and universal by design. Only the motto under the lockup changes, always using the site's canonical translation.

es«los hijos nacen, los padres se hacen»

en«children are born, parents are made»

fr«les enfants naissent, les parents se font»

pt«os filhos nascem, os pais se fazem»

Caribbean midday, at full sun

Full-saturation color over bright white, one large field per screen — if everything shouts, nothing is heard.

Poster + conversation

The system in use

Two real pieces of interface, not mockups: the activity card (color band + facets) and the «one question, six perspectives» panel — color and typography working together.

This direction's rules

Four combinations, one color

For single-ink printing, engraving, stamps, or watermarks. The transparent versions drop the container and use only the «bare mark».

White on black

Black on white

White on transparentBare mark, dark backgrounds or photo.

Black on transparentBare mark, light backgrounds.

Six variants, always to papas.academy

Error correction level H — the centered logomark never breaks the scan.

ColorfulGeneral use.

Colorful, with captionWhen the QR stands alone.

Black on whiteSingle-ink printing.

White on blackDark backgrounds, merch.

Black on transparentOver photo or light color.

White on transparentOver photo or dark color.

every source file and the generator live in brand/ in the repository