Most projects decide their logo in a closed room and present it to you already finished. We can’t: this house is built by saying out loud what’s ready and what isn’t — and the visual identity, today, is not decided. So instead of hiding the process, we show you the whole thing: three brand directions on the table, their full boards, and a vote in which your opinion counts.
If in this house we’re going to ask you for honesty about how your parenting is going, the least we can do is be just as honest about how ours is going.
Each direction is a complete visual personality — color, typography, texture — taken all the way so they can really be compared. Step into each board and look at them in detail.
Pale plaster, the green of a freshly painted door, the wooden ruler where you mark how much they’ve grown — and pencil notes. The neighborhood house that welcomes you as you are.
Grid paper, ink, and a route line crossing the page: parenting as a logbook written day by day, crossings-out included.
The saturated light of the Caribbean at full noon — sea and mango — with poster typography, big and unapologetic. The energy of the street at twelve o’clock.
Out of the process came a winning theme — the «element card» — and a few last decisions remain. The ballot has 9 + 9 combinations: three infinity variants crossed with the three brand directions, in vertical and horizontal format. You tap your favorite, copy your vote and share it. That simple.
This site wears direction C — «midday» — chosen as the house’s default look. Directions A and B aren’t discarded: they remain as alternate flavors, and can be switched on when the site migrates to its definitive platform. The logo is still in the vote.
even the logo is raised in public